Rebranding

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JavaScript has long been held --wrongly-- to be an uninteresting programming tool (dismissively muttering "scripting").

Now it's been re-branded as Ajax (more correctly spelled "AJAX"). A brand new name, effective by subliminal association!
And so it happens that today even (especially?) people who know nothing of software tools think JavaScript Ajax is wonderful. Because who doesn't love things that change color, hop up and down, and otherwise peek-a-boo?

As long as we don't fall into the failure of unusable Flash navigations, that's fine with me.

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This page contains a single entry by Radical Jinn published on July 8, 2008 10:39 AM.

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