The contemptible illusion of online advertisement

What rational argument is there to claim that a business that delivers real value, with labor and material costs, should seek to derive all of its income via advertisement? the likely explanation would be a premise that human beings are targets for advertisers, and nothing else matters -- but then what is the advertisement for? other "free" businesses?

When did the human experience get reduced to becoming a recipient for advertisement?

No Such Thing as a Free Lunch: It seems that the tech industry has already forgotten the lessons of the first tech bubble and is back to the self-deluded idea that great technology alone is enough to survive over the long term. ... Shouldn't the restaurant owner just line his walls with advertisements and be happy?