Pay attention to the purpose

What if you owned your personal data? what if you didn't always enter things into the storage of businesses? what if they demonstrated the goal of letting you be in the center of your own experience? what if such businesses respected your sphere of privacy, control, and independence?

The Internet needs to grow towards personal data independence. That's not congruent with the purpose of a marketing machine, of course.

Dave Winer: Standards devised by one tech company whose main purpose is to undermine another tech company, usually don't work. In this case it's Google trying to undermine Facebook. ... What would be exciting and uplifting, a real game-changer -- Internet companies giving users full control of their data. When Google makes their announcement on Thursday, the question they should be asked by everyone is -- How much of my data are you letting me control today?